● Achieve rapid growth and market penetrationi● Secure additional funding for expansioni● Build a strong brand reputation in the marketi● Retain and nurture a talented team.ed on customer feedbacki● Retain and nurture a talented team.
● Limited marketing budget.● Lack of detailed insights about the target audience.● Navigating a competitive market landscape.● Ensuring consistent brand messaging across all channels.● Keeping up with rapid market changes.
What are the jobs to be done for your buyer persona? (In order of priority)
What’s inside: ~ 3 specific jobs to be done (tasks they are trying to achieve)How to apply: ● Segment your users by use cases ● Develop marketing messages that directly speak to the jobs● Create content that resonates with their needs.
What are their pains and frustrations caused by these problems? (In order of priority)
What’s inside: ~5 major pain points your target audience has How to apply: ● Craft messaging that empathizes with the emotional struggles your persona experiences● Tailor your marketing materials (landing pages, emails, ads) to address the most significant pain points● Emphasize aspects of your product that can immediately relieve the major pains and frustrations.
Places (websites, forums, events) where you can find your audience:
What’s inside: ~30+ key online platforms and events where your customers engage How to apply: ● Run targeted ads on platforms that your audience visits● Place relevant content on websites and forums where your audience is active● Engage in or sponsor events where your customers are likely to participate.
Potential partners: What tools do they use or need to do their job?
What’s inside: ~5 tools that your customers actively useHow to apply: ● Highlight how your product aligns or integrates with the tools your customers already use● Collaborate with companies representing those tools to reach your audience● Use technology lookup tools to identify companies employing these tools.
Which social networks do they use most?
What’s inside: ~3 social media platforms your audience is active onHow to apply:● Launch engagement campaigns on the most-used social networks● Build partnerships with influencers to tap into their follower base on those platforms● Prioritize customer support on the primary social networks.
What criteria does the Buyer Persona consider when choosing the solution? (In order of priority)
What’s inside: ~5 factors the buyer persona prioritizes in solutions like yoursHow to apply:● Demonstrate how your solution aligns with their criteria● Prioritize this data to build features for the product or provide services your customers are looking for● Enhance the functionality of your service to better correspond to the criteria used by your audience.
What does your persona already know about the problem and other solutions?
What’s inside: ~5 insights into your audience's awareness and knowledgeHow to apply: ● Fill gaps in the buyer persona's knowledge with targeted content● Keep them updated on industry trends and innovations● Demonstrate how your solution addresses their known challenges.