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Define and Locate Your Ideal Customers with Maximum Precision

Stop guessing your target audience. Discover your ideal customer profile (ICP) with AI and marketing insights in a detailed report.

Join 2513 founders, sales professionals and marketers from all over the world.

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Understanding Your Ideal Customer is hard:

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Understanding Your Ideal Customer is hard:

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GET YOUR ICP REPORT AND FIND OUT:

Who are your customers?

Understand your audience—know their problems, jobs to be done, their goals, psychographics and more.

Where to find them?

Get a list of places, online and offline, where your audience hangs out, along with suitable marketing channels.

How to talk to them?

Learn how your audience likes to communicate, what barriers they face, and how they make decisions when getting jobs done.

Lay the foundation for your marketing strategy


How it works?

1

Verify your product or service description:

M1 defines your product or service based on your website and basic business information (non-confidential). Update or add details to enhance the precision of your report.

2

Check basic blocks about your audience:

M1 generates information about the needs and problems your solution satisfies. Ensure the description aligns with your expectations and product knowledge.

3

Choose the segment and buyer persona:

We suggest several audience segments and buyer personas for you to choose from. Once selected, the tool gains clear input to prepare an accurate customer profile.

4

Get your ICP report:

Using AI and structured insights from marketing experts, our tool generates a detailed Ideal Customer Profile. Also, you receive 3 sections of your report for free.

Just a heads up, this report suits any kind of business and any geography.

Benefits our customers love:

Don’t start from scratch: Save time and money by understanding which audience best fits your solution. Learn all there is to successfully reach this audience.

Keep the focus: Align your marketing strategy with business goals by understanding the ins and outs of your customer profiles.

Use your resources efficiently: Focus your resources on what brings results. Learn the best channels to find your customers and plan a balanced strategy for maximum results.

Improve conversion rates: Tailor sales pitches to your ideal customers' unique needs and pain points, making it easier to close deals and exceed KPIs.

Master sales conversations: Handle objections professionally by understanding your audience's barriers. Tailor your communication based on their psychographic profile.

Streamline customer retention: Use a well-defined ICP to understand what keeps your customers satisfied, facilitating upsells and fostering long-term relationships.

Structure your audience knowledge: Deepen audience understanding and craft effective campaigns that resonate with your ideal customers.

Explore new channels: Align strategies with ICP insights to discover untapped marketing channels and new opportunities for engaging ideal customers.

Enhance marketing ROI: Optimize ROI through precise targeting and tailored communication. Lower your acquisition cost and maximize your marketing efforts.

7-day money-back guarantee. No questions asked. 🤝

Examples of ICP reports

Benefits our customers love:

Don’t start from scratch: Save time and money by understanding which audience best fits your solution. Learn all there is to successfully reach this audience.
Keep the focus: Align your marketing strategy with business goals by understanding the ins and outs of your customer profiles.
Use your resources efficiently: Focus your resources on what brings results. Learn the best channels to find your customers and plan a balanced strategy for maximum results.

Improve conversion rates: Tailor sales pitches to your ideal customers' unique needs and pain points, making it easier to close deals and exceed KPIs.

Master sales conversations: Handle objections professionally by understanding your audience's barriers. Tailor your communication based on their psychographic profile.

Streamline customer retention: Use a well-defined ICP to understand what keeps your customers satisfied, facilitating upsells and fostering long-term relationships.

Structure your audience knowledge: Deepen audience understanding and craft effective campaigns that resonate with your ideal customers.

Explore new channels: Align strategies with ICP insights to discover untapped marketing channels and new opportunities for engaging ideal customers.

Enhance marketing ROI: Optimize ROI through precise targeting and tailored communication. Lower your acquisition cost and maximize your marketing efforts.

Unlock your Free 3-part ICP report now!

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What real people say:

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Leverage your ICP report

  • Launch Advertising Campaigns

  • Optimize Website Pages

  • Develop Content and Strategy

  • GAN

    Generate and Score Leads

  • Streamline User Monetization

Got Questions?

  • How can ICP benefit my business?

    An ICP provides a roadmap for who your business should target and how to address their unique needs and challenges, leading to better engagement, conversion, and retention.

    An Ideal Customer Profile (ICP) can benefit your business in specific ways:

    Improved Targeting: An ICP helps you segment and prioritize leads, ensuring you approach companies or individuals more likely to be interested in your product or service.

    Higher Engagement Rates: With a clear ICP, your cold emails, content, and interactions can be tailored to address specific challenges, goals, and pain points, leading to more meaningful interactions.

    Enhanced Product Presentation: Understanding your ICP means knowing the challenges and pains of your target audience, enabling you to position your product or service more effectively as their solution.

    Shortened Sales Cycles: When you cater specifically to your ICP, decisions are made faster because the prospect's needs are addressed directly.

    Higher Customer Lifetime Value (CLTV): When you understand and cater to your ICP, customers are more likely to engage in repeat purchases or select premium services.

    Decreased Churn: Addressing the specific challenges of your ICP reduces the chances of them seeking solutions from competitors.

  • How is this different from traditional methods of creating ICPs?

    Traditional methods often involve manual research, consuming valuable time and resources. Our solution leverages AI to gather and process the necessary data, eliminating manual effort and ensuring higher accuracy in the ICPs produced.

  • How is this better than ChatGPT?

    M1 AI is made for creating ICP reports. ChatGPT isn't the best for that. Plus, we made our algorithm with help from 50+ marketers. So, if you use ChatGPT for an ICP, it might take you days. Look at the table, and you'll save over 100 hours of your time.

  • What if I'm not satisfied with the generated ICP?

    If you're not happy with the ICP provided, please reach out to our support team (moc.tcejorp-1m%40troppus), we will improve your ICP or refund your money.
    Our primary goal is to ensure customer satisfaction. 

  • What details are included in the ICP provided by the M1-project?

    Our generated ICPs are comprehensive, including details such as company size, revenue, location, industry, and other relevant characteristics. We also provide a detailed Buyer Persona which outlines demographics, goals, challenges, values, hobbies, buying habits, career information, and more.

  • In which format will I receive the ICP report?

    You'll get your ICP report as a PDF file so you can easily use it in your work.

  • Is it difficult to make ICP using an M1-project?

    Not at all. All you need to do is check and edit (if necessary) the details about your product or service provided by our AI during several simple steps. Our AI takes care of the rest, independently gathering all the information

  • I'm concerned about the accuracy of the AI-generated profiles. How reliable are they?

    We understand your concern. The M1-project is designed to ensure the highest degree of accuracy by sourcing and analyzing data from credible sources:
    ● Publicly Available Datasets: We use these for market insights, ensuring data reliability with our AI.● Competitive Analysis: Insights from SimilarWeb and SEMrush give us competitor traffic and demographic info.● Reviews & Feedback: Platforms like Capterra and G2 Crowd provide user feedback, highlighting market strengths and weaknesses.● Social Media Monitoring: We track brand and industry mentions, helping us assess public sentiment.● Industry Reports: We use them for market data and trends.● Academic Journals: These offer studies on user behavior and emerging trends.
    Also, we have created algorithms and the structure of the report together with 50+ professional marketers. Imagine, this many professionals working on your ICP?
    Besides, we keep conducting accuracy tests with professional marketers and fine-tuning our AI tools. On average, our ICP matches a manually researched one by 93% or higher. However, our product doesn't entirely replace communication with users and CustDev.

  • Is my data secure when using the M1-project?

    Absolutely. Your product information and generated ICPs are stored securely and are not shared with any third parties.

  • Which countries does M1 provide ICP reports for?

    The best part is, that we create ICP reports for any type of product or service, in any location.

Leverage the power of marketing expertise and AI to target your ideal audience!