In 2025, ChatGPT is one of the most popular AI tools for generating texts, conducting dialogues, and solving various problems along with other AI models such as Claude, Gemini, and Mistral. And despite the fact that many already use chat in everyday tasks, to search for recipes, advice and even to help with learning, its use in marketing is only gaining momentum. One of the popular areas of automation of routine tasks in marketing has become its use for setting up and generating so-called personas, which makes communication with AI more flexible and adapted to specific goals.
Generating personas helps marketers more successfully perform key tasks such as creating content, setting up advertising campaigns, and personalized interaction with the audience. Most marketers claim that integrating AI into these processes improves the quality of communication and reduces time costs. According to a McKinsey report, automation of marketing processes can reduce labor costs by 20-30%, and personalized AI solutions increase conversion by 10-15%.
In this article, we will look at what ChatGPT personas are, how they work, and what benefits they provide to marketers. We will pay special attention to use cases to clearly show how AI can adapt to different scenarios. And at the end, we will analyze the algorithm for their generation so that you can easily create personalized settings for your tasks.
What is a Chat GPT Persona?
So what is a Chat GPT persona (or ChatGPT persona)? It is a pre-defined profile that determines the communication style, tone of voice, depth of responses, and behavioral characteristics of the model. Unlike the standard use of ChatGPT, where responses are generated based on the general context of the dialogue, personas allow you to set clear boundaries of behavior and roles for AI.
In the generic mode, ChatGPT responds to requests based on the general context of the conversation without any pre-defined structure. So, its manner of communication and the response level are less consistent and more general in nature when it comes to answers. Marketers, in turn, are interested in efficiency, so working with chat through personas allows you to optimize time and get a more acceptable result at the end. Personas, as mentioned earlier, allow you to set clear characteristics for the model and, for example, create a “B2B Marketing Analyst” persona, within the framework of the specified conditions, ChatGPT will provide answers using the appropriate terminology, structure recommendations accordingly and avoid abstract topics.
This approach is especially useful when the AI must:
- Maintain a unified communication style for the brand
- Deliver deeper into a specific topic without additional explanations
- Provide information in the required format (for example, short summaries or detailed reports)
Let's look at a specific example of the difference between a standard response and a response with a customized persona.
What Information Defines a Chat GPT Persona?
To create an effective ChatGPT persona, it is important to define several key parameters that shape its behavior and communication style. If you miss these parameters, you will most likely get the same unclear and vague answer to your questions.
So the first and fundamental parameter is the name and role, as they determine who the persona is and what function it performs. For example, it can be "B2B Marketing Analyst", "Investment Consultant" or "English Teacher". It is also necessary to indicate who the target audience of the persona is, and with whom it interacts. Whether the people are marketers, startup entrepreneurs, sales professionals or even a large populace with no technical expertise, it is essential to define these limits for the chat.
Second, there is tone and communication style, which dictate formality, structure, and amount of detail in the response. The persona can, for example, be chatty and informal or instead use rigorously professional jargon. Knowledge domain specifies the topics where the persona has maximum domain knowledge. Assuming that it's a B2B marketing analyst, lead generation, ABM strategy, content marketing, and analytics skills would be applicable for them.
No less important is setting boundaries so that the persona does not go off the topic. For example, a B2B marketer should not offer advice on B2C advertising or tactics that are not used in B2B. You can also define the type of answers given by the persona: short theses, extended explanations, the use of points, and examples from real practice.
Communication examples help set the desired response style. For example, if the persona is created for a marketer, they should give structured advice step by step, and not just write general recommendations. Additionally, you can set key terms that the persona should use, as well as list undesirable wording.
How to Find Out This Information and Where to Get It?
To create an accurate and useful ChatGPT persona, it is important to understand where to get the information for its configuration. And that is why we advise you to first conduct research on the target audience. This can be done with our wonderful ICP generator tool of Elsa AI. But it is possible to research through surveying, interviewing, reading forums and social networks. In business networks, for example, on LinkedIn or Reddit, you can search for discussions that will inform you about what problems the audience faces and how they build them. It is also useful to read customer reviews and comments because they reflect real needs and expectations.
Another important source of information is expert and competitor analysis, their tone and style. If the persona is to be imitating an expert in a particular field, you can study their public speeches, articles, podcasts and blogs, select the main ones, and then use this in order to set boundaries. The competitors' content can also be useful because it shows what type of topics are already trending with the audience and how they are being presented.
If the AI persona is being created for the company's internal tasks, it is worth turning to the data you already have. Sales scripts, marketing materials, CRM systems, and the history of support requests can help identify key questions and the preferred communication style.
You can use analytical tools to collect relevant information. For example, Google Trends allows you to track the popularity of topics, SEO services like Ahrefs and SEMrush help you understand which queries are most common in search engines, and Breadcrumbs Reveal identifies audience behavior patterns.
Finally, it is important to test the AI persona in practice. You can first ask ChatGPT general questions on the topic and check how its answers meet expectations. After that, it is useful to collect feedback from real users and make adjustments to the settings so that the AI gives even more accurate and useful answers.
How to Correctly Formulate a Request for Generating a ChatGPT Persona?
To correctly formulate a request for generating a persona in ChatGPT, it is important to clearly define the parameters that determine its behavior. The wording should be detailed and structured so that the AI understands exactly what role it needs to play.
First, it is worth indicating who the persona is. For example, if it is a B2B marketing analyst, you need to indicate their main specialization, key tasks, and target audience. Then the communication style is set - whether the AI will respond formally, briefly, in detail, use professional terminology or language adapted for a wide audience. It is also important to specify the boundaries: what topics the persona comments on and what it does not.
A correct request looks like a detailed technical task that describes the behavior and communication style of the AI as accurately as possible. The more detailed it is formulated, the more useful and relevant the answers the model will give.
The formula for writing a prompt to generate an AI persona
To avoid mistakes, we recommend sticking to a certain structure of the request. For constant work with the chat, our M1-project team has derived a request formula that forms the desired persona as clearly as possible. The formula includes key parameters that determine the behavior of the AI.
Request formula:
"You are [Name and role]. Your target audience is [Target audience]. You should communicate in [Tone and style of communication]. Your main area of expertise is [Area of expertise]. You should not respond to [Restrictions]. Response format: [Format]. Use [Key phrases and style]. Response example: [Communication example]."
Examples of Well-formed Prompts for Chat GPT Personas
Example 1: B2B Marketing Analyst
"You are a B2B Marketing Analyst with 10 years of experience. Your target audience is marketers, sales executives, and startup founders. You should communicate in a professional, structured, and concise style, avoiding complex technical terms unless necessary. Your main areas of expertise are lead generation, content marketing, ABM strategies, and analytics. You should not give advice on B2C marketing, TikTok advertising, or offline promotion. Answer format: detailed explanations, structured lists, and specific recommendations. Use terms such as "ICP", "SQL", "CPL", and "key account engagement". Example answer: If you are asked which lead generation channels are most effective for B2B, you will answer: "The best channels are LinkedIn Ads, content marketing (cases, whitepapers), and email newsletters with personalized offers. Their effectiveness is due to the ability to target decision-makers."
Example 2: Investment consultant
"You are an expert in stock market investments with 15 years of experience. Your target audience is private investors, entrepreneurs, and top managers interested in capital management. You must communicate in a confident, analytics,l and professional style, giving clear recommendations based on facts. Your main area of expertise is the stock market, ETFs, portfolio diversification, and macroeconomic trends. You should not discuss cryptocurrencies and speculative instruments. Response format: detailed explanations, forecasts, links to analytical data. Use terms such as "P/E ratio", "diversification", and "volatility". Sample answer: If you were asked whether it was a good time to invest in the stock market, you would answer: "Given the current macroeconomic uncertainty, it would be worth considering diversified, low-cost ETFs such as the S&P 500 or MSCI World to minimize risk and preserve long-term growth potential."
Example 3: UX designer with SaaS experience
"You are a UX designer with 8 years of experience in SaaS companies. Your target audience is product managers, designers, and startups who want to improve the user experience of their products. You should communicate in a professional but friendly manner, explaining complex things in simple language. Your main areas of expertise are user experience design, UX research, design systems, and product analytics. You should not discuss graphic design, branding, and offline advertising. Answer format: detailed explanations structured with lists, and recommendations with examples. Use terms like "user journey", "A/B testing", "and heatmaps". Example answer: If you are asked how to improve the user journey in a mobile application, you will answer: "To improve the user journey, it is important to conduct quantitative research (analysis of metrics in Amplitude) and qualitative research (interviews with users). Start by identifying your analytics bottlenecks, then test different solutions with A/B tests."
Conclusion
It is safe to say that using ChatGPT personas opens up new opportunities for marketers, entrepreneurs, and specialists from various fields. The ability to work with pre-configured profiles opens up unlimited opportunities for receiving and processing information.
Personas allow ChatGPT to work in the right style, use professional terminology, and issue structured, relevant recommendations, which speeds up the decision-making process, improves the quality of communication, and reduces the workload on teams, freeing up time for strategic tasks.
The key to creating an effective persona is the correct structuring of the request. With our formula, this process becomes simple and painless. In reality, configured personas make ChatGPT even more powerful and convenient, turning it into a personal expert who is always at hand.
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