Free B2B Buyer Persona Generator

Define your ideal B2B buyer persona with precision. Enter your product, target audience, and business goal, and let Elsa AI generate a detailed buyer persona tailored to your needs. Check out our step-by-step instruction to learn more.

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Don’t know who is your target audience? Not a problem!
Use our ICP generator and define it in minutes.

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How to Generate B2B Buyer Persona

Step 1: Enter Your Product Description

Start with a clear and concise explanation of your product or service. This helps Elsa generate personas that match your offering’s context.

Your product description should include:
• A brief overview of what your product or service does
• The main problem it solves
• Any standout capabilities

Examples of a well-written product description:
Airtable is a no-code collaboration platform that helps teams organize work, automate processes, and build apps without engineering support.

TIP:
Keep it brief and results-focused—mention what your product enables users to do.

Step 2: Define Your Target Audience

Describe the ideal companies or users you serve. Elsa will use this to shape buyer personas that reflect real decision-makers in your market.

Your audience description should:
• Specify industries or company types
• Include job titles or roles
• Highlight key pain points or business goals

Examples of a well-written target audience description:
Airtable is built for marketing and operations teams at mid-sized companies who need flexible tools to manage content calendars, campaign assets, and internal workflows.

TIP:
The more specific you are, the more accurate and useful the persona will be.

Step 3: Enter Your Email

Provide your email to receive your personalized B2B buyer persona, ready to use in sales and marketing workflows.

Step 4: Click “Generate Persona”

Once all inputs are completed, click the “Generate Persona” button. Elsa will craft a detailed, research-backed buyer persona tailored to your product and audience.

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