Free Positioning Statement Generator

Craft a compelling positioning statement with ease! Describe your business and target audience, and Elsa will generate a clear, strategic statement for you. Check out our step-by-step instruction to learn more.

If you fail to generate correct content plans or you encountered a bug just hit Start Over button and fill inputs again.
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How to Generate a Positioning Statement

Step 1: Describe Your Product or Business

Provide a concise overview of your product or service.

This should include:
• What your product does and the category it belongs to.
• The key problem it solves for your target audience.
• The core benefits that set it apart.

Examples of a well-written product description:

  1. GreenTech Solar Solutions provides affordable, high-efficiency solar panels that help homeowners reduce electricity costs while minimizing their environmental impact.
  2. PetWell+ is a subscription-based wellness service offering tailored nutrition and on-demand vet consultations to help pet owners ensure long-term pet health.
TIP:
Keep your description focused on what makes your product valuable and relevant to your audience.

Step 2: Define Your Key Differentiator

Your key differentiator sets you apart from competitors. Consider:
• What makes your product unique in the market.
• How your solution is better or more effective than existing alternatives.
• Specific technology, features, or benefits only your product provides.

Examples of a well-written key differentiator:

  1. Unlike traditional solar companies, GreenTech Solar Solutions offers smart energy monitoring, allowing users to track savings and energy usage in real time.
  2. Unlike standard pet food subscriptions, PetWell+ provides AI-personalized meal plans based on a pet’s breed, weight, and health conditions.
TIP:
Your differentiator should be something that a competitor cannot easily replicate.

Step 3: Identify Your Target Audience

Your positioning statement should clearly define who benefits most from your product. Consider:
Demographics: Industry, profession, income level, company size.
Psychographics: Pain points, motivations, behaviors, and values.
Specific use cases: How your product fits into their daily life or business operations.

Examples of a well-written target audience description:

  1. GreenTech Solar Solutions is designed for environmentally conscious homeowners and small businesses looking for cost-effective, long-term energy solutions.
  2. PetWell+ is ideal for busy pet owners who want personalized nutrition plans and easy access to vet consultations without expensive in-person visits.
TIP:
The more specific your audience definition, the more compelling your positioning will be.

Step 4: Enter Your Email Address

Provide a valid email where you’d like to receive the generated newsletter ideas.

Step 5: Click “Generate Marketing Plan”

Once all details are filled in, hit the "Generate Marketing Plan" button to receive a customized AI-powered strategy tailored to your product and audience.

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