Enter your business description and target audience and hit generate button to get your AI user persona! Still curious how it works? Check out our step-by-step instruction to learn more.
Describe your business precisely as possible. Note, that your business description sets the foundation for generating an accurate user persona so it should clearly define what your business does and the unique value it provides.
Your business description should contain:
a. A brief introduction to what your company does.
b. The main products, services, or solutions you provide.
c. Your unique value proposition or, in another words, what differentiates your business from competitors.
d. Your products benefits and features.
Example of a well-written business description
M1-Project is an AI-powered marketing assistant designed to help agencies and businesses streamline customer profiling, build data-driven marketing strategies, and generate high-converting content effortlessly. By automating research and content creation, M1-Project saves time and optimizes marketing performance, allowing businesses to focus on growth and client success.
Fill in the information about your target audience your. Knowing the ideal customer would be beneficial at this step.
For B2C buyer persona include demographics such as age, gender, location, education level, income, job title and for B2B firmographics such as industry, company size, revenue, decision-makers.
Your business description should contain:
a. A brief introduction to what your company does.
b. The main products, services, or solutions you provide.
c. Your unique value proposition or, in another words, what differentiates your business from competitors.
d. Your products benefits and features.
Example of a well-written target audience description
M1-Project is ideal for B2B SaaS companies, marketing agencies, and growth-focused startups looking to automate ICP creation, optimize content strategy, and scale marketing campaigns with AI-driven insights.
This is one of the few actual AI products I've used that actually saved time and was very accurate. The pros are its accuracy and detail about my niche, as well as its affordability.
I’ve used M1 Project for marketing and customer profiling, and it’s been a game-changer. It delivers detailed insights into customer pain points and behavior, helping craft highly targeted and effective marketing strategies. It’s a must-` tool for smarter, data-driven marketing.
I often use ChatGPT for work, and it has generally met my expectations. However, after trying the Elsa AI from M1-Project, I noticed a significant difference. Elsa's results are much more satisfying.
As a growth marketer, I use a lot of AI tools. I can confidently say that due to business and target audience research, Elsa’s answers are much more accurate than those of ChatGPT and other tools. Definitely worth a try!
While ChatGPT generates generic, superficial posts, Elsa crafts content that truly resonates with our audience by considering their interests and goals. We got a 74% increase in post coverage. Thank you!
Manually defining ICPs was always a time-consuming and tedious process for me, requiring hours of work. Elsa AI generated a highly accurate ICP in under 30 minutes, capturing 90% of the details with minimal input. It quickly identified our ideal customer.
The ads that Elsa created performed excellently. Some had a CTR 35% higher than those we did ourselves.We also improved landing page conversion by 18% by using audience pain points from the Ideal Customer Profile. Highly recommended!
As a content creator using ChatGPT, I doubted that Elsa could give better results. Experience has shown that Elsa writes more accurate and interesting materials for the selected target audience. Post views increased by 28%. Thank you!
I have created over 200 projects in my career. Development is more interesting to me than product promotion. Thanks to Elsa, I spend 10 times less time on audience research, gaining deeper knowledge than before. Thank you!
I was amazed at how precise and comprehensive the description of my audience was.
One of Elsa's promotion ideas brought us 13 new clients in the first week. Thank you for a product that helps small businesses grow!
ICP has benefited me the most. I learned about the barriers that my target audience faces (why the purchase may not take place). By making changes to outreach, I received a +10% increase in revenue.
For a marketing consultant, Elsa fuels creativity with tools like the Facebook Ad Generator, making content creation seamless and inspiring. It's ideal for professionals seeking fresh strategies, supported by responsive and helpful customer service. Elsa's personalized strategies outperform other tools, making it a top recommendation for creative marketing needs.
Elsa automates ICP research, marketing strategy development, and content creation—reducing tasks that used to take days to just minutes. Your team can focus on strategy and creative execution instead of manual research.
The Elsa is designed to ensure the highest degree of accuracy by sourcing and analyzing data from credible sources:
● Publicly Available Datasets: We use these for market insights, ensuring data reliability with our AI.
● Competitive Analysis: Insights from SimilarWeb and SEMrush give us competitor traffic and demographic info.
● Reviews & Feedback: Platforms like Capterra and G2 Crowd provide user feedback, highlighting market strengths and weaknesses.
● Social Media Monitoring: We track brand and industry mentions, helping us assess public sentiment.
● Industry Reports: We use them for market data and trends.
● Academic Journals: These offer studies on user behavior and emerging trends.
Besides, we keep conducting accuracy tests with professional marketers and fine-tuning our AI tools. On average, our results match a manually researched one by 93% or higher. However, our product doesn't entirely replace communication with users and CustDev.
Yes! Elsa adapts to different industries, business models, and client needs by analyzing relevant market data, competitors, and audience insights—delivering personalized recommendations.
Absolutely! You can generate and manage ICPs, strategies, and content for multiple clients under one account—making Elsa a scalable tool for agencies of all sizes.
Yes! Elsa allows you to download ICPs, marketing strategies, and content in various formats (CSV, PDF, and editable docs) for easy collaboration, editing and client presentations.
Yes! Whether you’re a boutique agency or a large marketing firm, Elsa helps scale your workflow, optimize research, and boost efficiency—allowing you to take on more clients without increasing overhead.
We have an article with a detailed comparison.
In a nutshell, the Elsa is made for marketing tasks. ChatGPT isn't the best for that.
Our AI constantly scans the Internet in search of information, we spent more than a year on development and held 50 consultations with TOP marketers to apply the best marketing approaches when processing the collected information.
We offer a 7-day money-back guarantee. If Elsa doesn’t fit your agency’s workflow, simply reach out, and we’ll process a full refund—no questions asked.