Free Webinar Brief Generator

Plan high-impact webinars in seconds. Just enter your topic, audience, and goal, and Elsa AI will generate a clear, strategic brief tailored to your campaign. Check out our step-by-step instruction to learn more.

If you fail to generate webinar brief or you encountered a bug just hit Start Over button and fill inputs again.
Don’t know who is your target audience? Not a problem!
Use our ICP generator and define it in minutes.

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How to Generate a Webinar Brief

Step 1: Enter Your Topic

Describe the focus of your webinar. Elsa will use this to generate a clear value proposition and positioning for your event.

Your topic should:
• Be relevant to your audience’s pain points or goals
• Highlight the key insight, opportunity, or lesson
• Reflect your expertise or product narrative

Examples of a well-written business description:
How AI is Changing B2B Marketing: From ICP Research to Predictive Personalization

TIP:
Use an angle that would make your target audience stop scrolling.

Step 2: Define Your Target Audience

Explain who the webinar is for. Elsa tailors the brief’s tone and messaging to match that persona.

Your audience input should:
• Specify job roles, industries, or company sizes
• Mention their challenges, ambitions, or tech stack
• Align with your ICP or ideal buyer

Examples of a well-written audience description:
Growth-stage SaaS founders, CMOs, and demand gen teams looking to improve campaign ROI through smarter customer profiling.

TIP:
Think of the audience you'd want to attract—not just any attendee.

Step 3: Select Your Goal

Choose the main outcome you want from the webinar. Elsa will structure the brief and content strategy around it.

Common webinar goals include:
• Lead generation
• Build brand awareness
• Product education/demo
• Customer onboarding
• Community engagement
• Up-selling or cross-selling
• Nurturing leads in the funnel
• Position company as a thought leader
• Educate on a new trend/technology
• Partner collaboration showcase
• Talent recruitment/HR branding

Examples of a well-written audience description:
For lead gen, the brief will emphasize compelling hooks, CTAs, and list-building strategy. For education, it will focus more on value and content depth.

TIP:
Be clear on your goal—every other element will build around it.

Step 4: Enter Your Email Address

Provide your email to generate a ready-to-use webinar brief, including title ideas, positioning, structure, and success tips.

Step 5: Click “Generate Brief”

Once all fields are filled, click the button. Elsa will generate a ready-to-use webinar brief, including title ideas, positioning, structure, and success tips.

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