24/Sales Saves $12,000 Annualy with Faster ICP Preparation Cycle

24sales is based in Rotterdam, Netherlands. They focus on building sales systems, automation, and AI for customers to run 24/7 with minimal effort. They serve various clients from small and medium enterprises to large multinationals, but have found the best product-market fit with early-stage scale-ups.

Before Elsa, creating marketing strategies, go-to-market plans, ICPs, and personas was a time-consuming process. Manually developing an ICP through customer interviews took around 4 hours. With Elsa, this time has been reduced to just 30 minutes, delivering about 80% of the necessary information, which the agency then fine-tunes to 90-100%.

24Sales uses 25 different AI tools, including ChatGPT by OpenAI, Claude AI, and Perplexity AI that help them achieve their goals. The team has also developed custom AI-powered workflows to create personalized content considering each client's unique tone of voice, needs, and business objectives.

24Sales team begins their workflow by integrating Elsa into the customer profiling process, using it to create ideal customer profiles and buyer personas. Insights that Elsa brings to the table help develop more tailored marketing strategy and acquisition campaigns with LinkedIn posts, lead magnets, landing pages, and outreach messages. For 24/Sales team pain points and challenges, information from the business’s ICP is a foundation for building highly targeted content and messaging.

The marketing agency utilizes Elsa to create about 10 customer profiles per month. Previously, this process would have taken the marketing team 40 hours in total. Now, with Elsa, it takes just 5 hours a month, with an approximate time of 30 minutes per ICP. This time savings allows them to produce up to eight times more persona reports for the same business cycle.

Working with Elsa has significantly accelerated their ability to deliver results to clients. With Elsa AI 24/Sales saves more than $1,000 every month, which makes it more than $12,000 a year.

Recently, they completed an ICP during a 1-hour client meeting, something that previously would have taken about a week of back-and-forth communication. Clients appreciate the fast turnaround, even if they may not fully understand the technology behind it.

According to 24Sales' founder, André, Elsa is a practical, efficient, and fast tool that provides highly valuable insights. The agency is satisfied with the benefits, particularly the significant time savings and the ability to deliver immediate results during client meetings.