Marketing Strategy

Explore the 4 best marketing agencies in Chicago that prioritize structure, data clarity, and sustainable growth.

Discover the top 10 marketing agencies in Los Angeles that excel in strategy, content, analytics, and full-funnel execution.

Discover the top 10 marketing agencies in New York that excel in strategy, content, analytics, and full-funnel execution.

Discover how ICP with Jobs-To-Be-Done transforms webinar planning.

Learn how to use ICP brand personality traits to shape your B2B LinkedIn content.

Discover how ICP decision triggers transform generic calls-to-action into personalized messages that align with customer motivations.

Discover how ICP Jobs-To-Be-Done transforms webpage content from product-focused to customer-focused.

Discover how to apply Ideal Customer Profile (ICP) barriers in web page copywriting to reduce doubts, build trust, and guide visitors toward action.

Learn how to apply Ideal Customer Profile (ICP) data to website customer journey mapping.

Learn how ICP Buyer Persona improves LinkedIn content strategy by tailoring posts to roles like CFOs, HR directors, and marketing leaders.

Learn how to use ICP decision triggers to build landing page A/B test hypotheses that go beyond design tweaks.

Discover how top agencies build and use Ideal Customer Profiles to boost ROI by 30% and win rates by 68%.

Learn how to turn website traffic into revenue by structuring your funnel around real ICP insights.

Discover how to turn real customer pain points into high-converting Google Ads headlines.

Discover how accurate customer insights drive retention and conversions. Learn how Elsa AI streamlines ICP creation, boosts targeting, and scales results.

Explore innovative retail marketing strategies that prioritize customer relationships and engagement.

Customer experience is the overall perception that a customer forms based on all interactions with your product, service, and brand.

Product research helps a marketer speak the language of the user, not the language of the team.

Customer goals are the concrete aims, desires, or needs your audience brings to every interaction with your brand.

In simple terms, audience pain points are the constant issues, frustrations, or stressors that are keeping your potential customers from living their ideal day-to-day life.

Digital customer experience is the totality of all online interactions between a client and your company.

Persona barriers are the mental, emotional, or situational fences that keep prospective customers from taking the next step – whether it’s clicking on your ad, adding something to their cart, or becoming enthusiastic brand advocates.

In online marketing, a survey is a direct feedback tool that allows you to find out how users perceive a product, content, advertising, or brand.

A focus group is a controlled discussion in which 6-10 people from your target audience speak out on a topic related to a product, brand, or marketing message.

Surveys remain one of the most direct ways to understand the motivation, expectations, and behavior of an audience.

Product naming really does seem, at times, like one of those discretionary details you polish up just before launch – almost like selecting your wallpaper design once you've built the house.

At its heart, product positioning is all about how a product is perceived by the marketplace – how customers and stakeholders view it relative to competing products and alternatives.

User interviews stand among the most reliable ways to hear, straight from real people, the why behind their actions – and that “why” matters deeply to marketing.

Explore how AI enhances qualitative market research through interviews, behavior analysis, and real-time insights for faster, deeper customer understanding.

Discover what AI market research tools are, how they analyze real-time data, track trends, segment audiences, and validate product and message hypotheses faster.